We went with a dark-themed aesthetic, taking a cue from how top-tier creative and tech agencies use darker canvases to make their work feel more premium. PMG wanted their own twist on that look—one that felt serious and established, but still had the creative energy needed to introduce their new service offerings. To avoid the limitations of fixed layouts, we developed a modular system of interchangeable elements and sections. This gave the PMG team a "break-proof" toolkit—allowing them to mix, match, and manage content internally with total freedom, while ensuring the site always stays high-end and unique.

The Color System:
We developed a color system using a range of Darks, Mids, and Lights to give the brand more depth than a standard dark-mode site. Instead of a single background color, this palette allowed us to use mid-tones and highlights to make headshots, patterns, and UI elements unique.
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Deconstructing Connection:
The design system is rooted in the geometry of the PMG logo—two intersecting diamonds. We deconstructed these core forms to create a library of fluid, organic shapes that symbolize "connection," a direct nod to PMG’s mission of bridging the gap between brands and people.