ZUNA
Details
Enjoy the convenience of organic beverages delivered right to your doorstep. This project represents a holistic approach to branding and design, showcasing creativity across multiple disciplines. From visual identity and packaging to website design and user experience, this project allowed me to explore the process of building a brand from the ground up.
type
Web Design
Year
2024
role
UI, UX Design / Visual identity / Motion Design / 3D
stack
Figma / Illustrator / Cinema 4D/ After Effects / Jitter
Pattern
The focus was to create patterns that visually represent the brand’s energy and unique personality.

The use of geometric forms also ties into the brand’s retro-modern Y2K-inspired aesthetic, as these shapes were often a staple of early 2000s design. When combined with vibrant colors and playful arrangements, they help create a visually dynamic and approachable identity that stands out while remaining consistent across all branding elements.
Graphic explaining the meaning of 'ZUNA' as derived from 'zest' (energy, enthusiasm) and 'una' (Latin for 'one' or 'unique'), with colorful geometric shapes on a dotted background.
ZUNA organic smoothie subscription webpage showing a decorated smoothie can, subscription options, and sections highlighting organic & vegan friendly, eco friendly packaging, carbon neutral, and convenience benefits.
Black background with large white letters 'Aa' centered, labeled 'Primary' above, 'OMNES' in top left, and 'Google Font' in bottom right.
ZUNA-Hat-Mockup
Color palette grid showing large swatches of purple (#D5A6E0), green (#007A45), pink (#FFB8B3), brown (#513B3C), orange (#FF6F3C), yellow (#FAB915), and blue (#1AA2D5) with color names and hex codes in white text.
ZUNA-Hoodie-Mockup
Text sample showing DM Sans font with large letters 'Aa' labeled as Secondary Google Font on black background.
Six colorful cans of ZUNA organic smoothies labeled with flavors against matching colored backgrounds under the title Our Flavors; below are images with headings Consume, Sustain, Inspire; a footer with contact info and social links is at the bottom.
ZUNA-Cans-2
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